Principle 3 : Inspiration
In early greek mythology, it is seen that greek artists believed that artistic inspiration came from up above, and that their ideas came straight from God’s such as Apollo and Dionysus. Well, as far as inspiration goes, it is found that the more research done and more the enquires made, better are the ideas one comes up with. As artists we should treasure things that inspire us. We should collect and store work of other artists that have inspired us and constantly look back to see if we can gain anything from their work. It is important for us to keep an open mind towards everyday life in general, keeping our eyes peeled as inspiration can come from anywhere, all we have to do is recognise it and use it to properly fit our purpose.
There are so many things around us that we can draw inspiration from. Some artists draw their inspiration from other artists, while others like to derive their inspiration directly from experience. This inspiration can be drawn from nature, a particular incident, a person, etc. It is important for an artist to be continually inspired and motivated towards his work. Different things inspire different people so it is imperative that we find something that truly inspires us rather than looking at other artists’ sources of inspiration.
As an illustrator I was inspired by the work of this french artist named, Florian Nicole. What I liked most about her work is the style she used for most of her work, that water-colour effect she gave her illustrations while inking them. Apart from her style, I also really liked the way she brings out emotion and plays with facial expression in her illustrations. The two pictures above are examples of her work.
Principle 5 : Knowledge of an Audience
Knowledge of a target audience plays a vital role as far as visual communication is concerned. As a visual communicator, the audience should hold a key position in the outcome of his or her work. The audience determines the path that the work takes and ultimately the final outcome. When visual communicators start a particular piece of work, they have to ask themselves various key questions like, ‘ Who is my target audience? ‘, ‘ What content would they expect? ‘, ‘ Does my content suit the specific audience? ‘, etc.
Artists require a general understanding of the audience and how different audiences react to different themes and situations. For example, it wouldn’t make sense bring a fine art gallery to an elementary school and expect the young students to understand the depth and grasp the inner meanings of each piece. Similarly, displaying graffiti work at a fine art gallery would’t make sense as only a few people visiting a fine art gallery would actually appreciate and understand graffiti artwork.
In conclusion, an artist should carefully consider his or her work in relation to their target audience. By doing this they ensure that their audience would grasp the meaning and significance of their work, allowing their work to be better appreciated. Having an idea of a target audience also aids in the overall construction process of the work and can act as a guideline on which people can base their ideas on.
Bibliography :
http://artistsinspireartists.com/drawing/artists-series-35-florian-nicolle